We’re pretty excited to announce that Robert Scoble has joined the Mobile Roadie app family. I caught up with him just before his trip to Israel to find out more about why he decided to upgrade his existing app with one built on and powered by the Mobile Roadie platform. Robert joins a growing number of online influencers experimenting with apps to give their audience a more holistic view into what they’re up to, and another direct way to connect. He’d taken note that we were investing in the early adopters in the tech industry in a way that others weren’t by supporting several well-respected tech people and conferences.
“[Mobile Roadie] has an idea of events and community which the other’s don’t,” he told me. And then he shared a few comments about the breadth of capabilities of our CMS and vision as a company versus alternatives who are just offering “a template with lame content.”
Oh stop. We’re blushing. OK, keep going. We don’t mind.
“I never used my app. With Mobile Roadie it’s the completeness that I like. My content behavior is spreading out. I used to be a blogger but now i do a lot of content across many platforms like Twitter, Flickr, YouTube, that collectively make up what my brand is. With my app, I can see Twitter faves, people who write to me on Twitter, show videos, blog content..It gives a more complete picture of what I do.”
When I asked him why he wanted an app in the first place he said, “I want to see what it can do. I have a personal brand and don’t need an app to survive but I already use my mobile phone so much to interact with celebrities and bloggers and people who write content I care…everything is changing due to mobile and Twitter and Facebook and I wanted to explore what that meant and how my audience would react to it. When you have a committed audience that wants to interact they are going to consumer more of this type of content in this format.”
So how’s it going, you wonder? Well, Robert called it an “awesome app” and said he’s hearing a lot of praise from people who’ve tried it. We’re thrilled.
Being the curious company we are we pried a bit into how he was envisioning using the app. Robert said he isn’t entirely sure yet and wants to see what happens and how his audience consumes and engages with the content. He knows videos will be something to watch since “it’s easier to find videos on that app than on YouTube… I can see why my video views are already doing well.” He’s also looking forward to playing around with the Fan Wall, where anyone with the app can post comments, and virally push them to Facebook and Twitter.
Given Robert’s highly social nature and his very active audience, we’ve no doubt he will turn the use of his app into an example for the rest of the industry to follow.