ad:tech Startup Spotlight featuring CEO Michael Schneider

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Mobile Roadie CEO Michael Schneider will be speaking at ad:tech at the Javits Center in New York on November 9th, 2011. ad:tech brings together “the largest gathering of digital marketers” for a 3-day interactive conference jam-packed with speakers, sessions and workshops to provide advertising and tech professionals with the tools and techniques, including “ideas, experiences, new practices, emerging models and expert opinions” to compete in a changing world.

Keynote speakers include Walter Isaacson (the official biographer and author of “Steve Jobs”), Christian Oestlien (Head of Social, Advertising Products at Google), David Fischer (VP Advertising & Global Operations at Faceboook), Clara Shih (CEO of Hearsay), and executives from The Coca-Cola Company, CBS, and LivingSocial just to name a few. Scheduled brands in attendance include YouTube, Zynga, Adobe, AT&T, Verizon, Yahoo!, Forbes, and jetBlue (though the list doesn’t end there).

We’re honored that Mobile Roadie was selected as one of the 16 companies for ad:tech’s Startup Spotlight series, which recognizes startup companies spanning the fields of Gaming, Mobile, Social and Shopper Marketing “with promising services and technologies for brands and marketers in the digital space.” Mobile Roadie will be representing the Startup Spotlight category “Mobile” alongside location-based connection finder app Sonar, mobile app engagement engine Tapjoy, and financial management online tool Manilla. Michael, along with Jim Schinella (Exec VP Business Dev & Sales of Manilla), Brett Martin (CEO of Sonar), and Peter Dille (CMO of Tapjoy) will be presenting at the “Startup Spotlight: Mobile Next-Gen Advertising” conference session, where attendees will learn about how each featured company can help market brands on the go as consumers are increasingly turning to mobile.

Along with participating in one of four conference session, each startup company will be exhibiting in ad:tech’s Innovation Alley on the Expo Floor. Each featured company was selected by a special advisory board of industry peers featuring Joy Marcus (Venture Partner, DFJ Gotham Ventures), Josh Karpf (Senior Manager of Digital Media Communications, PepsiCo), Andy Markowitz (Exec VP, Universal McCann), Jordan Bitterman (Senior VP, Digitas), Dave Rosner (Exec VP, Initiative), and Jeff Minksy (Director, Omnicon Media Group Digital). The board will also select the winner of each category; the four winners will be announced during ad:tech NY and will each receive the ad:tech Innovation Award.

If you would like to be a part of “the largest gathering of digital marketers”, it’s not too late to register. Hope to see you there!

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