Mobile Roadie presenting at You are in Control

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Mobile Roadie is attending You are in Control from October 10th to the 12th, 2011 at Harpa in Reykjavik, Iceland. An annual conference hosted by Iceland Music Export and Promote Iceland in partnership with notable creative organizations of Iceland, You are in Control explores “digital business developments in the creative industries, including music, media, arts, literature, films, design and gaming” by inviting thought leaders to speak and network with those in the creative industries.

2011 marks the fifth year of You are in Control, and this year industry professionals will present on a variety of digital topics including collaborative creativity, cross-platforming, engagement marketing, open source and copyright.

Stephen O’Reilly, Director of International Sales at Mobile Roadie, will be hosting “Monetising mobile and engaging your audience” mobile apps masterclass where he, alongside Jonathan Gerlach (Skapalon‘s Creative Director) and Villu Arak (Former CEO of Hill & Knowlton Estonia), will be discussing the future of mobile and how mobile apps are connecting fans and making money for artists. He will also share examples of Mobile Roadie’s success in powering iPhone & Android apps for some of the world’s most famous artists like Adele, Madonna, Take That, Katy Perry and many more. This masterclass is scheduled for October 12th.

At the conference, Stephen will be joined by US keynote speakers Ralph Simon, Mobilium International CEO and one of the world’s Top 50 executives in Mobile Entertainment (according to Mobile Entertainment Magazine), and Robert Levine, former executive editor of Billboard and features editor at New York Magazine and Wired.

We’re thrilled that Stephen will be representing Mobile Roadie at You are in Control this year. To see the full itinerary, click here.

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