The Beatles LOVE by Cirque du Soleil Case Study

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Last year, the Beatles LOVE by Cirque du Soleil celebrated their 5th anniversary in style.

In this case study, we spoke to Natalie Glover, the Interactive Marketing Manager at Cirque du Soleil, about their mobile app by Mobile Roadie. She discussed the promotion they had to celebrate the 5th anniversary of the Beatles LOVE (Cirque du Soleil) show. With the Beatles LOVE mobile app, users could scan a QR code to be entered to win a variety of prizes. Watch the video below to experience the promotion as it happened.

To download this app, or for more information check out: http://road.ie/love

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