App of the Week: The FADER

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SXSW has officially started! To kick off this annual event, it was only fitting to feature The FADER as our App of the Week. FADER magazine has put on one of the most epic events at the SXSW music festival- FADER FORT, an annual four-day party held in Austin, Texas. This year, FADER has teamed up with Converse and SXSW to build The FADER FORT Presented by Converse, an official SXSW event for the first time this year. Running from March 14th to the 17th, RSVPs are now closed, but you can still view the live stream of the entire show on FUSE TV.

Inside the app, you can listen to music and podcasts, check the event schedule, watch FADER TV, get sneak peeks of the latest issues, and much more. FADER magazine recently updated their app’s background with a photo of Kendrick Lamar, which they promoted on their Instagram feed. They also promoted their app in their latest print issue (see below for the ad).

Last year, The FADER FORT brought “in a record number of attendees from across the world to discover dozens of new and emerging artists in one spot,” said Andy Cohn, President and Publisher of The FADER, Inc. This year marks The FADER, Inc.’s 11th year in Austin. And according to Cohn, the partnership with SXSW “really ties everything together perfectly, and we’re looking forward to another historic year at The FORT.”

Download the official The FADER mobile app at

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