Rethink Music with the official Rethink Music app

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Rethink Music 2012 is already underway at the Hynes Convention Center in Boston, MA. Rethink Music is a collaboration between the Berklee College of Music and Midem in association with Harvard’s Berkman Center for Internet & Society and Babson College, bringing together “the strongest minds across all facets of the music industry to examine current challenges and formulate paths forward.” The event will feature creative workshops, expert panels, live performances, and competitions “designed to cultivate innovation.”

Speakers this year include influentials across music, entertainment, and education like Bertrand Bodson (SVP Global Digital Marketing, EMI Music UK), Cathy Merenda (VP of Music Publishing, 20th Century Fox), Bill Werde (Editorial Director, Billboard), Geoff Cottrill (CMO, Converse), Len Schlesinger (President, Babson College), and many more including MoRo CEO Michael Schneider. To view the full list of scheduled speakers, click here.

Michael will be speaking today at 4:50pm (EST) with Ori Lavie (VP Mobile Strategy, Conduit Mobile), Liz Leahy (CEO, Section 101), and Amaechi Uzoigwe (Head of Content & Business Affairs, Official.fm) on the Musicians’ Toolbox panel “D2F” moderated by Caroline Daniels (Professor of Entrepreneurship & Tech, Babson College). The panel will discuss how musicians can capitalize the “plethora of online and mobile applications” at their fingertips in the D2F or “Direct-to-fan Marketing” world.

Rethink Music will conclude on April 24th with the closing ceremony where the winner of the Genesis Project – a startup competition awarding the proposal that best has the potential to “encourage and monetize creativity in the music industry”- will be announced.

To stay connected with Rethink Music, download the official app available at http://road.ie/rethink where you can consult the conference schedule, discover all the speakers, share your experience, and so much more.

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