iOS Devices Dominate Mobile Web Traffic, According to Latest Research

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NETMARKETSHARE, the source for the latest data in market share for mobile, browsers, OS, search engines, and social media, released the latest figures for mobile web traffic by operating system.

And the winner is….Apple’s iOS

For another year, Apple iOS devices accounted for the majority of mobile web traffic with 65.3% this year – a 12% increase from last year when iOS accounted for 52.4% of mobile web traffic. Breaking iOS traffic down, iPad accounts for 37% of mobile web traffic while the iPhone accounts for the remaining 27%.

In second place…Google’s Android

Google Android trails behind iOS with 19.7% of mobile web traffic coming from Android devices – a 5.4% increase from last June when Android placed in third after Java ME. However, now Java ME (for feature phones) is in third place with 10.2% mobile web traffic share – a 12% drop from last year’s 22.4%.

The losers…Java ME, Symbian, Blackberry 

Other OS’s to experience decreases from June 2011 to June 2012 include 4th place Symbian with a 5% decrease to total only 1.9% of total mobile web traffic and 5th place Blackberry with a 1.8% decrease to total only 1.5% of mobile web traffic.

Wrapping up…

So while more consumers use iOS, Android, and “Other” devices to browse the web, the amount of traffic coming from Blackberry, Java ME, and Symbian devices is decreasing – a clear indication of the mobile trends occurring today.

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