In June 2012, Major League Gaming invited tens of thousands of gamers from around the world to attend their Pro Circuit Spring Championship in Anaheim, CA for three days. They also invited millions of gamers from around the world to watch the tournament live online; more than 4.7 million viewers tuned in. It was the largest North American eSports event ever, shattering previous records from last year’s tournament.
And we were there for all the action, filming footage of the event and interviewing MLG’s CEO Sundance DiGiovanni to find out his take on mobile. Check out what Sundance had to say about mobile and MLG’s mobile app in this video case study our Creative Director Brock Batten directed.