The Darkness augment reality with their official app
British glam rock band The Darkness have been around the music scene since 2000, and after a 5-year hiatus, they’re back and hotter than ever this year with the release of their third studio album “Hot Cakes” and their official app built by [PIAS] Media.
The Darkness fans can catch up on news, listen to music, buy tickets to shows, meet other fans through the Fan Wall, and much more. But what make the app special are two sections:
1) The Soundboard – Features fun audio snippets:
2) The Scanner -
The scanner integrates Aurasma technology to create an augmented-reality (AR) experience inside the app, making “Darkness memorabilia come to life”. Fans can unlock exclusive AR content by pointing their mobile device over the latest album cover, merchandise like t-shirts & posters, and much more.