App of the Week: Matchbox Twenty
Matchbox Twenty has been on the music scene for nearly two decades with smash hits like “Unwell,” “Push,” “3AM,” and of course, “Smooth” (feat. Rob Thomas).
Their 4th studio album North released in September of this year produced another hit single, “She’s So Mean.” To promote their latest tour (scheduled to kick off on January 29th in Tulsa, OK), which promotes their newest album in 5 years, they have released their official app powered by Mobile Roadie.
Fans are in for a treat when they download the app. Integrating Augmented Reality technology from our newest partner Daqri, the Matchbox Twenty app delivers a 4D experience to users who scan the image below. Paul Doucette, the band’s drummer, says they’re “always looking for cutting edge ways for fan experience to be better, and with the 4D technology launched, [we] can do that from a music side, touring side, and a direct fan encounter.”
Daqri’s CEO Brian Mulllins added that the app “is an incredible way for fans to access stunning 4D content, interact with the band in the palm of their hands, view concert dates, buy tickets right from the experience and even get a chance to meet them in person.”
Download the official Matchbox Twenty app at http://road.ie/mb20