Robbie Williams celebrates the holidays with augmented reality inside his app

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Robbie Williams fans are in for a treat this holiday season with Robbie’s Take the Crown advent calendar!

Fans who have the Robbie Williams app can access the calendar through the RW 3D button. Each day, fans can discover a new video from the RW archives – many of which have never been seen before! It’s a great treat for fans while increasing engagement in the app.

Just scan the Take The Crown image above to unwrap the video of the day! Below is a preview of what you’ll find:

To download the official Robbie Williams app, visit

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