Video Case Study: Spider-Man Turn Off the Dark Mobile App Soars Past 700,000 Downloads
Spider-Man Turn Off the Dark has been breaking records not only on Broadway but in mobile as well.
Launched in early 2012, the Spider-Man Turn Off the Dark mobile app has already surpassed 700,000 downloads and counting! And for weeks, the app was the fastest growing app on the Mobile Roadie platform.
Michael Schneider (MoRo CEO) commented, “Spidey has made expert use of our platform, and the results speak for themselves. By combining the best from the Broadway show and Spider-Man’s worldwide appeal, they created a virtual souvenir that users can’t seem to get enough of.”
We wanted to hear straight from the digital team managing the Spider-Man Turn Off the Dark app, so off we went to the Foxwoods Theater to interview Kent Mark from Situation Interactive to share with us his thoughts on the app’s success. Check out our video case study created by Priest Fontaine and our Creative Director Brock Batten.
And don’t forget to download the official Spider-Man Turn Off the Dark app at http://road.ie/spideybway