Having a mobile app is only one piece of the puzzle to your mobile strategy. It’s how you manage your mobile app that makes the puzzle whole. Here are some simple mistakes to avoid that may kill your app:
1) Not monitoring user content – If you have a social element to your app where users can upload photos, post comments, and converse with each other, then you need to monitor user content at least once a day. If you have the resources, have someone from your team act as a moderator to ban users and delete inappropriate content that may offend other users in the community.
2) Not uploading new content – Like you update your social networks, update your app with new content like photos, videos, possibly new show dates, etc. If your content is outdated, users aren’t going to have a reason to return to your app; however, if you have new content uploaded daily or even weekly, users will want to check out your app on a regular basis.
3) Not checking reviews – Reviews are the windows to your users’ souls. Okay, that may be an overstatement, but they do reflect your users’ thoughts on what they like, what they don’t like, and what they want to see in the future for your app – all valuable pieces of information that can improve your app in updates, which leads us to our next mistake:
4) Not developing new updates – Wouldn’t it be great if you could release your app, wait for downloads, and sell it for millions of dollars? If only it was that easy…All the great apps are constantly looking for ways to improve their app, which they then release in their next update; whether it’s new characters or new design changes, updates keep your app exciting and therefore ever-present in the minds of users.
5) Not planning in advance – You wouldn’t start your marketing efforts without a plan in place, so why would you start your mobile efforts without a mobile plan in place? A plan, at least, gives you an outline of where you need to begin and what initiatives to complete. Without one, you’re starting from nowhere, and that is never a good thing.
Having a mobile app doesn’t necessarily equal a successful mobile campaign; success requires planning, strategizing, and managing your app with a clear sense of direction. While it’s okay to switch things around when things are working better than other strategies, having an outline will be much easier to follow than nothing at all.
If you don’t commit these five mistakes, you’re on your way to having a great app.