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App of the Week: Bon Jovi

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Bon Jovi is starting off the year like only rockers know how to do – the music legends are releasing a brand new song “Because We Can” on January 7th, which is only one part of their plan to dominate the year. With a world tour scheduled to commence on February 13th, and their 12th studio album “What About Now” due at the end of March, Bon Jovi is keeping busy.

Pretty impressive for a rock band with members now all over 50 (They’ve been on the scene for nearly three decades). And don’t let their age fool you, they’ve kept up quite well with the times, adopting social, mobile, and other marketing tools to promote their activities.

To promote their new song, they utilized Facebook and their mobile app. By offering an exclusive in their mobile app, downloads have soared this past week, making the Bon Jovi app our most downloaded app of the week.

 

Download the official Bon Jovi app for an exclusive sneak peek at the new single artwork at http://road.ie/bonjovi