The LA Kings launched their official app powered by Mobile Roadie last Friday, and it’s still going strong. With the release of the Android version this week, now thousands of iPhone and Android users (and counting) are enjoying the LA Kings right on their phones.

In addition to being one of our most downloaded apps this week, the LA Kings app is featured first under the “New” section in sports apps in the App Store. Response has been phenomenal- the iPhone and Android versions have average ratings of 5 and 4.7 stars, respectively.

Kings fans are ecstatic to be able to catch up on news, standings, the team schedule, and much more right on the app, with some describing the app as “very well put together,” “a definite must have for any true Kings Fan,” and a “great way to keep up to date on my Kings!”

Hype around the LA Kings app doesn’t seem to be stopping anytime soon with the season in full swing. If you’re a Kings fan, this app is a must. To download the official LA Kings app, visit http://road.ie/lakings.

Mobile Roadie will be on Digital LA’s pre-GRAMMYs Digital Music: Apps & Distribution panel next week. MoRo’s Nicole Cifani (Head of VIP Client/Partner Relations) will be joined by Lindsay Gabler (Social Media Specialist, The GRAMMYs), Mahbod Moghadam (Founder, Rap Genius), and Harold Lee (CEO, Music Prodigy) to discuss “music app features, licensing, and social media”.

Moderated by Rynda Laurel (Digital Marketing Consultant, Smashing Pumpkins) and Kevin Winston (Founder, Digital LA), the panel will take place at Hotel Shangri-La from 7:00pm to 10:00pm (PST) on Monday, February 6, 2012.

In addition to the panel, there will be networking, drink specials, and an exclusive music performance throughout the night. If you would like to expand your network of music-minded industry professionals and your knowledge about apps, start-ups, and distribution, this is an event you can’t miss.

To RSVP, please visit http://digitallamusicapp.Eventbrite.com/.

We’re very excited to announce the release of the official LA Kings mobile app sponsored by Verizon! Now fans can check upcoming matches & updated standings, read Kings news, view videos & photos, listen to podcasts, purchase Kings merchandise, share to their social networks, and so much more right on the app.

Announced on the LA Kings Website, Facebook page and Twitter profile last Friday afternoon, fans can’t get enough of the app. And in one day, the LA Kings app catapulted to a spot in the Top 20 free apps in Sports in the App Store. The app has already been mentioned on various news sources including socal Tech, LA Kings Insider, and iOSnoops. With the Android version releasing later this week, we expect there to be even more buzz.

According to Kings President (Business Operations) Luc Robitaille, “This app will not only efficiently deliver content to our fans, but it will provide an engaging interactive experience between the Kings and our users, and also the ability to share information with other users.”

We couldn’t agree more. CEO Michael Schneider said, “We couldn’t be more thrilled to work with the LA Kings, a team in our hometown. Our partnership with the LA Kings provides fans a brand new way to engage with their favorite team including the ability to watch behind-the-scenes video of players and events.”

To download the official LA Kings mobile app, visit http://road.ie/LAkings

midem is just one day away! For those of you who don’t know, midem is an annual event held in the city of Cannes, France where “artists, technology and brands are connected by music.” Last year, 6,850 participants from 3,120 companies spanning 77 countries attended midem.

If you’re attending midem this year, don’t forget to download the official midem app powered by Mobile Roadie. Available for iPhone, Android, and even iPad, the official midem app allows you to “consult the conference & festival schedule, discover speakers & artists line up, access a practical guide to Cannes, and view official photos & videos.” App users can also “read the latest industry news and see what companies & partners are at midem.” It’s the only thing you need to get around smoothly during the 4-day event.

To download the official midem app, visit http://road.ie/MIDEM

And don’t forget to RSVP for the Music Tech Meetup that we’re co-hosting with SoundCloud, Spotify, Topspin, Webdoc, MXP4, Musixmatch, Next Big Sound, The Orchard, and midem.

Unless you’re a household name, your app will need more than brand recognition to attract downloads. Don’t fall victim to the mentality that your app will market itself, because for the majority, this isn’t the case. Here are 5 simple mistakes to avoid when marketing your app .

Mistake #1: Forgetting to utilize social media channels
If you already have presence in social media sites, why wouldn’t you market your app to existing followers/fans? And don’t forget to remind them from time to time that your app is available for download. You definitely don’t want to push your app into oblivion once the initial buzz wears off.

Mistake #2: Forgetting to update your app with new content
“A year in mobile is like five years in any other industry,” said MoRo CEO Michael Schneider in a recent midem blog guest post. You don’t want to release your app only to never update it with new content. If you commit this mistake, other competitors will catch up or might even take the lead with cooler app features and more relevant technology that users will prefer. An updated app means more content for marketing posts.

Mistake #3: Forgetting to proofread
Text littered with spelling, grammatical, and format errors can make even the most awesome of apps a little less awesome. And don’t forget to proofread marketing posts related to your app before they’re uploaded; it’s important to include a download link in these posts for the viewers.

Mistake #4: Forgetting to respond to app users
Think of your app as another social network. And with any social network, fan interaction is important. For many apps, the only user feedback may be in the form of ratings. Use these ratings to your advantage; they’re end-user insights on how to improve your app, resulting in happier users and more downloads.

Mistake #5: Not launching a marketing campaign at all
You think your app will be seen by thousands of visitors in the app stores without doing anything? Most likely, this isn’t the case. Doing something, no matter how small, is better than doing nothing. As the mobile industry (and competitors) grow, it’s more important than ever to be active.

These mistakes can be easily avoided if you try. If you want help marketing your app, check out our article “5 Easy Ways to Market Your Mobile App“.

midem 2012 is just around the corner. Bringing together the hottest names in music, tech, and business in the beautiful city of Cannes, France, this 4-day event aims to “enrich the passionate relationship between people & music, transform audience engagement & form new business connections.” Touted as the world’s largest music industry trade show, we’re proud to be a partner of midem for another year.

In addition to powering the official midem app for the iPhone, we’re powering their first iPad app this year. midem’s iPad app is a preview of what’s to come for our upcoming iPad product, so stay tuned.

MoRo CEO Michael Schneider is already making his presence known at midem: He gave a talk at the MIDEM Managers Village about the music potential in mobile apps, and he wrote a guest post on midem’s blog about the six mobile music trends to watch in 2012. We’ll also be co-hosting a Music Tech Meetup with SoundCloud, Spotify, Topspin, Webdoc, MXP4, Musixmatch, Next Big Sound, The Orchard, and midem on January 29th (RSVP for free here).

midem is from January 28- 31, 2012. If would like to stay updated on the latest midem news, download the official midem app at http://road.ie/MIDEM.

DLD Conference 2012 kicked off yesterday in Munich, Germany. Now in its 7th year, the DLD (Digital, Life, Design) International Conference is a three day event bringing together “thought leaders, creators, entrepreneurs and investors” from all over the world. DLD doesn’t stop at the conference, however; in fact, DLD is a year-long affair creating events and experiences that are focused on “innovation, digital media, science and culture which connects business, creative and social leaders, opinion-formers and investors for crossover conversation and inspiration”.

With partnerships with renowned companies like Microsoft, HP, Audi, Google, CNBC, comScore, and many more, DLD is the place to be for those who are excited about the future. Past speakers include Facebook founder Mark Zuckerberg, Google’s Eric Schmidt, Wikipedia founder Jimmy Wales, and media entrepreneur Martha Stewart, among others.

This year, speakers include media entrepreneur Arianna Huffington, eBay CEO John Donahoe, Yoko Ono, and our very own Michael Schneider. Moderated by Hubert Burda Media’s Patrick Wolke, Michael spoke on the App World panel alongside Summly’s Nick D’Aloisio, Armen’s Felix Petersen, and Khoya’s Shila Siv Suleman.

We are proud to be a DLD partner, powering the official DLD app available for free download. The DLD app is the ultimate guide for conference attendees and non-attendees, with sections including Program (schedule), Speakers, News, Pictures, and Livestream. To download the official DLD app available for iPhone and Android, visit http://road.ie/dld.

“Give it away, give it away, give it away now”. The Red Hot Chili Peppers is giving away their official app to anyone who wants to keep updated with all things RHCP right on their mobile devices. Released this week, the RHCP app is Mobile Roadie’s number one app of the week in downloads and comments. The app has already found a place in the RHCP’s Wikipedia page.

Fans can read news, view photos & videos, check upcoming I’m With You tour information, listen to music, connect with other fans, and much more through the app. In fact, the RHCP released an exclusive behind the scenes video for their upcoming music video “Look Around” on the app, which they promoted via our newest 3.3 feature Promo Popups.

One of the most entertaining sections of the app is PHOTOCARDS. Fans can choose from custom-designed photo cards and snap pics directly in the app. Afterwards, they can post their photo cards in the gallery, share it via social networks, save it on their phones, or all of the above.

If you’re a RHCP fan, download the official Red Hot Chili Peppers app, available for iPhone and Android, at http://road.ie/rhcp.

Time for our first Music Tech Meetup of 2012! And what better place to kick off the party than at midem, the “world’s largest music industry trade show” held in Cannes, France. Stop on by for great networking, drinks, and to meet the teams from some of the leading music tech companies as we get together at Au Bureau on Sunday, January 29th at 6:30pm (and onwards).

RSVP for free here.

Sponsors:
Mobile Roadie – The most powerful self-service app platform, powering the official midem app.
SoundCloud – The leading audio platform that makes it easy to transfer music online.
Spotify – A popular music streaming service with millions of users since launch in 2008.
Topspin – A technology-focused direct-to-fan marketing, management, and distribution platform.
Webdoc – A social platform allowing users to create digital scrapbooks from web content that they can share with friends.
MXP4 – A developer of innovative music solutions for artists, fans, brands, labels, and distribution platforms.
Musixmatch – The world’s largest official lyrics database.
Next Big Sound – Music analytics company that tracks “all the behavior and activity happening for artists both online and off”.
The Orchard – A full service marketing and distribution company that specializes in music and video entertainment.
midem- The world’s largest music industry trade show attracting thousands of participants from across the world.

Venue Information:
Au Bureau
49 Rue Felix Faure
06400 Cannes, France

Hope to see you there!

We’re proud to add an Interactive Award to our award shelf!

Founded in 2008, the Interactive Awards is “an initiative of web agency theFactor.e, Burma/Stemra, and Eurosonic Nooderslag”, recognizing one artist and one company in Europe that pushes boundaries and makes innovations in the music market through the Internet. One of 7 award presentations at Eurosonic Nooderslag- Europe’s largest, most prominent conference and showcase festival for European music- the Interactive Awards is unique in that the nominees present themselves on stage to a jury who then chooses the two winners.

We want to give a shout out to our fellow nominees Shuffler.fm and Repudo, and we want to say congrats to Only Seven Left, the winner of the Artist Award.

Mobile Roadie’s Stephen O’Reilly and Tony Pardo were present to accept the Company Award (Image above: Left, Tony Pardo; Right, Stephen O’Reilly). To view a video of our win and a short interview with Stephen, check it out here.