App of the Week: Wicked

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“What is this feeling, so sudden, and new? I felt the moment I laid eyes on”…the official Wicked mobile app released this week on Halloween to celebrate the 9th anniversary of Wicked on Broadway. Announced on their Facebook and Twitter profiles, downloads started rolling in to mobile phones around the world – not too shocking, given Wicked’s wicked popularity.

The Wicked website also has a mention of the app on the homepage (see below):

One of the most popular sections of the app is Photocards. Fans can take pictures with Elphaba or G(a)linda or choose to be the star of the show with 4 custom Photocards created by the Wicked team. Below is an example of a Photocard with Elphaba.

Broadway seems to be unstoppable when it comes to mobile – The app allows fans to relive their time at the show by watching videos, listening to the music, and scrolling through photos, amongst other things.

Download the official Wicked app at

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